Enrico Cadeddu — Growth & Influencer Marketing Leader

About

Operator first,
marketer by trade.

I've spent nine years on the growth side of digital products — paid media, influencer partnerships, referral and lifecycle — mostly in gaming, crypto and consumer platforms. I've done it as an employee and as a founder, so I know how to make the numbers work when it's my own money on the line.

AI & automation

I don't just brief tools.
I ship AI systems.

Two things I built in 2026 to make marketing teams several times faster.

Automation

Clip Factory

An automated short-form engine that finds viral source videos, cuts and captions them, and schedules posts across a multi-niche network of social pages.

Views feedback loop learns which formats, lengths and looks win
Runs at hundreds of clips per day with automatic quality gates

Influencer intelligence

Jemlit Scout

A research platform that crawls long-form YouTube creators, scores them with an LLM against campaign criteria and ranks outreach targets.

Live dashboard with top-50 outreach lists exported to Sheets
Turns days of manual creator vetting into minutes

Claude & LLM workflowsClaude CodeMakePythonPrompt designAI video pipelinesAttribution dashboards

Experience

What I've actually shipped.

Marketing Manager · Clickout Media

Sep 2025 – Present

Thousands of new users / month

Influencer, clipping and watermark campaigns across YouTube, TikTok, Twitch, Kick and Instagram for CoinPoker, CoinCasino, Jemlit and Skinsluck.

Marketing Manager · FIFA Collect

May 2024 – Aug 2025

€300k/mo at 3x ROAS

Owned paid media across Google and Meta for FIFA's official digital collectibles platform. During the FIFA Club World Cup 2025 paid media drove 10% of revenue; the referral program I launched grew to 12% of monthly revenue.

Co-Founder & CMO · Jemlit

Sep 2019 – Apr 2024

2M+ users · successful exit

Founded and bootstrapped a Mystery Box platform from zero. Ran 500+ influencer and affiliate campaigns, built the growth engine myself and took it to exit.

Head of Marketing · BlockInvest

Aug 2020 – Present

Fintech

Marketing for a platform that lets banks tokenize assets on blockchain: content, PR and events aimed at institutional leads.

Chief Marketing Officer · Noku

Nov 2017 – Aug 2019

Web3

Go-to-market for early blockchain applications, run with a three-person team; qualified leads at international events.

Before marketing · Verizon · AEGEE

2012 – 2016

Foundations

Project manager on enterprise networking rollouts for Verizon, Equinix and Cisco data centers in the US; president of a 300-member student organization running a European conference with 1,000+ attendees from 30 countries.

Currently building

Websites for small businesses.

A smaller venture running alongside the marketing work. Since 2026 I've been replacing outdated small-business websites — plumbers, electricians, garages, salons, restaurants — mostly across the Czech Republic and neighbouring countries. Each one is built by hand, one business at a time, before I ever ask the owner if they want it.

Fixed one-time priceNo monthly feesOne round of edits includedYou own the files

Got an email with a working demo of your own website? That's this project. I built it myself using only what's already public about your business, before writing to you. Nobody ordered it and you're not committed to anything by looking at it. If you'd rather it wasn't online, just reply and I'll take it down.

Operator first,marketer by trade.

I don't just brief tools.I ship AI systems.